Our Story

Argan oil, colloquially called the liquid gold or white gold of Morocco, is the most expensive vegetable oil in the world. Used by the local Amazigh people of Morocco for its healing properties in reducing the look of scars and rheumatic problems, Argan oil today is one of the hottest beauty products on the market. On the culinary scene, the nutty oil appears on menus in the hippest restaurants around the world. With 30 kilograms of nuts required to produce one kilogram of oil, the price tag associated is often quite steep if buying pure, quality oils. Amazigh villagers in this part of Morocco view the argan tree as a symbol of life. Everything in this tree is useful, from its trunk to its fruit. Amazigh people have traditionally used the trunk of the tree to make furniture, the branches for charcoal; and the leaves and the soft pulp of the argan fruits to feed cattle. Amazigh women extract argan oil from the kernels inside the hard nuts, so our mission is to support these women who puts a lot of efforts in producing this pure oil as the highest standards are used to produce the finest cosmetic and culinary oils. Social Impact : This product comes from an indigenous women's cooperative in the heart of the Atlas Mountains of Morocco. It empowers the women & their community by providing the women financial independence & improving their standard of living. And those in need by providing a portion of revenue to charitable efforts worldwide Provide the Best Products Offered by Mother Nature with the highest levels of purity and freshness in a sustainable, organic and Eco-friendly manner.